Who We Are

Team Information


Jeff White


Jeff was drafted as the number one pick in the 1994 AFL draft, and after three years with the Fremantle Dockers, went on to play football for the Melbourne Demons, a club he stayed with for 11 years. During his professional football career, he won the Melbourne Football Club’s Best and Fairest count and achieved All-Australian selection. He is now a life member of the club.

Having been consumed with the internet and social media since his retirement, Jeff’s passion lead him to establishing White Echo, where he now helps both individuals and brands establish their presence online.

Jeff discovered a need in the market when he first started his own Twitter account @JeffWhite34 back in March 2009. It was there that Jeff noticed the power of instant interaction. Through intensive research, through helping friends such as Gary Ablett Jnr, Pro Golfer Adam Scott and various local businesses, Jeff established a simple way to assist those looking to increase their social media presence.

This idea, this philosophy of full time management has to this day enabled him and his team to assist over 70+ companies worldwide since 2010.

By channeling his own self instincts that allowed him to perform at the highest level in his chosen sport for 14 years, this passion is now channelled towards White Echo clients.

When not attached to an Apple device, Jeff enjoys jet-skiing, watching footy and spending time with his family.

Sandi Sieger

General Manager

Sandi comes to the White Echo team with a strong background in writing and editing – and with a huge passion for social media.

After completing a Bachelor of Arts (Cinema Studies and Cultural Studies) at Melbourne University, and a Post Graduate Diploma in Media Production from RMIT University, she spent time building her freelance writing portfolio, as well as taking up the position of Editor at a Sydney-based publication.

In 2009, she founded Onya Magazine where she still holds the title of Director and Editor-In-Chief.

When not writing, editing or fiddling with her camera, Sandi can be found coordinating a youth program named Camp Awakenings, cooking, reading, enjoying live music, watching films and laughing with friends.

Sandi is never too far from her iPhone, Canon EOS or MacBook Pro.

Suzie Fish

Graphic Designer

Suzie Fish met Jeff when they worked together at 102.9 Hot Tomato and Jeff managed to snap her up before she left town headed for Gladstone. Suzie came on board with White Echo back in 2011 as a Freelance Graphic Designer while also balancing her full time position at Cooper McKenzie Marketing. Since having her gorgeous daughter Rosie in 2012 Suzie returned to White Echo in 2014 as a permanent part of the team!

Suzie has over 8 years experience completing her Bachelor of Graphic Design with first class honours in 2006 at the University of Canberra. Suzie has worked in design across a range of fields including Advertising & Marketing, Commercial, Corporate, Hospitality & Education. She has a great eye for detail, a creative mind and an ability to create top notch designs to nail the brief! Suzie has a can do spirit and will go that extra mile to make everyone happy!

Suzie is never in one place for too long and travels around the country with her husband following the Construction Industry boom. Suzie is currently in the Darwin and although you won’t see Suzie in our office she is certainly close at hand.

What our clients think

  • “Our company Outback Jacks (Qld) Pty Ltd has had the pleasure of having White Echo handling all of our social media requirements for some time now. We have found Whiteecho provide an exceptionally high standard of customer service at all time, they are very proactive in pushing our brand and are constantly implementing new features to ensure we stay ahead of our competition in this area of branding and awareness.”



  • “As a footballer, I can now connect and engage with the AFL community, thanks to social media. I love using social media to connect with fans. White Echo have really helped in educating me on how to best use social media – and it’s been invaluable discussing all areas of it with Jeff White, because as a former AFL player, he understands exactly where I’m coming from. White Echo have also assisted me in building my website, and they are a constant sounding board for my ideas. Whether it be advice, hands-on assistance or generating ideas and strategy, the White Echo team really have everything covered.”


    NATHAN JONES - AFL footballer

    Nathan Jones