WHAT IS SEO?
SEO stands for Search Engine Optimisation and is a process for improving your website’s organic search engine (Google, Bing, Yahoo) ranking.
SEO includes a number of steps and tasks performed both on and off the website to help the site rank higher in search engine results.
The goal is to have your website ranked at or near the top to increase visitors, enquiries and potentially the number of sales!
A standard Google search engine results page includes a number of ads or paid listings. However, by doing SEO the focus is on ‘earning’ your way to the top organically, rather than ‘paying’ your way to the top with ads.